Decathlon is more than a store – we are a community making sport accessible to everyone.
Decathlon is a global leader in sports retail. With over 100,000 teammates from 86 nationalities , present in more than 70 countries, our mission is simple – to bring the joy of sport to everyone. What unites us is our passion for sport and our drive to innovate.
It’s about being alive. It’s about being positive and full of energy. I dare, I take initiatives, I adapt and I change when necessary. I love action. I play to win and not simply to not lose.
It’s about doing things from the heart and being focused on others. I’m a team player, I help out when needed. I share with others anything that could be useful to them. I consider all stakeholders as ‘friends’. I take care of myself and of others. We stand in solidarity.
It’s about being accountable, it’s about being the main player in your own life. I say clearly what I am going to do, and I do what I say. I measure regularly the value I create and I make sure that it grows. When I make errors, I correct them quickly. I ensure that all stakeholders benefit sustainably from my decisions.
It’s about being true to self, and towards others. I have the courage to be myself. I say things simply and I act with sincerity and with care towards others. When I act, I consider the consequences on the planet’s natural resources.
1976 Michel Leclercq surrounds himself with 6 sportspeople to create a new concept.
1976 A store entirely dedicated to all under one roof, opens in Englos, near Lille in July 1976.
1986
Opening our first store outside of France, in Dortmund, in Germany.
1986
Team sets out to create their first bikes. It’s the start of our own production and the start of a long history!
1994
Since then, Decathlon Campus site has brought together the international headquarters teams in Villeneuve d’Ascq (France).
1996 Launching of the first “Passion Brands”: Quechua and Tribord.
1999
Opening of the first Quechua site. A site entirely dedicated to mountain sports.
2001
5,000 Teammates and 300 stores!
New century, new stores. DECATHLON opens in Brazil in Sao Paulo.
2003 Shanghai: Opening of the first store in China.
2004 Site in Hendaye (France) opens and entirely dedicated to water sports.
2005 Launching of our first iconic “2 Seconds Tent”.
2010
’Twin Village in Lille (France). New cycling park for bike enthusiasts.
2016 Creation of a multitude of new brands better meeting the needs of its sports users.
2017 Decathlon develops its local strategy “be where we are needed”
2024 Our new identity. Launch of our renewed brand identity and new omnichannel
At DECATHLON, we calculate everything to assess our environmental impact! From travel to the distribution of products, not forgetting their production: nothing is forgotten.
By designing and producing our own products, we can actively reduce our environmental impact through strategic choices in materials and processes.
Getting your feedback, getting your impressions, talking to you, sharing a passion we have in common, supporting, motivating and helping… Experiencing DECATHLON doesn’t stop at buying a product.
Our Foundation empowers teammates to be true game changers in their local communities. They use the power of sport to foster inclusion, empower athletes with disabilities, and teach vital life skills.
